If you are a business owner there are three questions that you should constantly keep in mind. How do I get new customers? How can I keep my customers coming back? How can I get my customers to refer new customers to me? Promotional items may be the answer to all three questions!
Promotional items are products that you can use to entice new customers and promote your business. Most people are familiar with the common imprinted pen. While a pen is probably the most popular type of promotional merchandise, there seems to be no limit to the types of items that can be used to promote your business. Promotional merchandise comes in all price ranges, from inexpensive pencils to extravagant watches.
Promotional merchandise is a great way to bring new customers into your business. Just like the days of old, when banks would give away a free toaster for opening an account, giving away free promotional items will entice new customers into your business. People like to get free things, and a carefully selected promotional item may be just the thing that causes a new customer to choose your business over a competitor's.
Giving away free promotional merchandise is also a way to keep customers coming back. Everyone likes to get something for free. Free promotional items will make your customers feel good about your business. When they feel good about your business they will likely return, and tell their friends.
There are a couple of things to consider when choosing the promotional items you give to your customers. Think about what you hope to gain from your promotional merchandise. Do you want to keep your name in front of your customer? Do want something the customer will use everyday? What feelings do you want your customer to have when they use the promotional item? How does the promotional item relate to your business?
For example, many pizza restaurants use magnets as promotional items. The customer puts the magnet on their refrigerator, and every time they are thinking of eating, the pizza restaurant’s phone number is right there! Convenience for the customer, and more sales for the business!
When choosing promotional merchandise do not base your choice on price alone. It is important to consider the value of a new customer when choosing a promotional item. After all, this product will be representing your business when you are not there!
I am reminded of the time I received a small calculator from a business. The calculator looked very classy and I was excited to receive it and felt it was something that I would use every day. However, it turned out that it was difficult to use. The buttons were too small and hard to push. And to top matters off, the calculator broke after just a few uses. Instead of creating positive feelings about the business, this particular piece of promotional merchandise created feelings of frustration and disappointment. The business owner would have been better off spending a little more money on a higher quality product.
Giving away free promotional merchandise can be a great way to gain new customers and to keep your current customers happy. Just be sure to choose a quality product that will create positive feelings about your business for a long time to come.